he eyes are usually the center of any look, the trend now being less overall eye shadow and more liner and mascara to create the contrast. For years I’ve used clear mascara as a base coat to fortify and make lashes look thicker without overdoing mascara and risking clumps, but that never came close to achieving what PureLash does.

It’s not just a base coat to wear under mascara, although I can see a huge difference in the thickness of my lashes right away, it’s also a treatment product that my lashes are never without. I brush it on my clean lashes before bed and let the formula absorb and condition, I’ve noticed far fewer lashes on my cotton pad when removing my eye make up, and when lashes are conditioned they’re more likely to grow to their fullest, longest potential.

Jane Iredale PureLash Extender & Conditioner