(Not) Following Trends


I saw this photo recently and was struck by how amazing Hilary Swank and Demi Moore look, and it got me thinking about trends in beauty. Here are two women, ages 33 and 45 putting their 20-something counterparts to shame partly becuase they genuinely understand what works for them and they stick to it.

It’s taken me a while to become absolute in my own beauty routine, partly due to noticing photos over the years and seeing enough of my makeup mishaps to realize I look best when I keep it minimal. Coco Chanel once said “The best color in the whole world is the one that looks best on you,” which I finally understand.

It’s also notable that there’s a huge difference between following trends and keeping modern, so looking to women whose style you admire is always a good way to make small changes in your own routine to stay fresh. Purchasing teal eye liner just because fashionistas recommend it for spring might not make sense for you, so know when to adopt and when to pass.

Swank and Moore demonstrate a timeless look that never goes out of style; fresh, glowing, non-matte skin with natural hues of bronze, peach and mauve. They’ve kept the darkest color closest to the eye using a black or brown eye liner to make the lashes look fuller, while keeping shadows light and natural. Wearing the same tones for lips and cheeks is both chic and an easy guideline to remember, while keeping lips natural. Completely nude lips are difficult to pull off and can appear gaunt, this photo perfectly highlights the new nude lip where the color is slightly deeper than your natural lips with just a hint of shine.

Bottom line; figure out what works on you and why to save both time spent getting ready, and money that will no longer go to something you’ll never ever use.

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