I’m sure you’ve noticed it too, the sudden shift in skin care quality in drugstores. It used to be just cold cream and basic moisturizers you’d find, but now you can purchase skin care that rivals any department store line just steps away from the toilet cleaner and pet food.
Although drugstore skin care isn’t what it used to be here in America, Europe and Canada have enjoyed high-end products in pharmacies and drugstores for years. Vichy is the #1 drugstore line in Europe, enjoyed by the selective women there who have a wide variety of skin care from which to choose.
Vichy is a results line with quite a few items, but they’re best known for their Retinol. Liftactiv Retinol HA is a treatment you can wear during the day because it has SPF 18 built right in. It’s not as drying to the skin as traditional retinols can be because of their patented formulation mixed with Hyaluronic Acid to hydrate, reduce wrinkles (did you know there were 3 different types?), and protect your skin from new damage. At CVS, I found it next to the other French drugstore line La Roche Posay, but it’s available at Long’s, Duane Reade, and RIte Aid as well.