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Still Loving: Jane Iredale PureLash Extender and Conditioner

There are so many products that come and go in my bathroom, but then there are the staples that are as regular to my routine as brushing my teeth. Jane Iredale’s PureLash Extender and Conditioner ranks up there as one of the few things I’ve used daily for 5 years now that I always buy more of when I’m out and never replace with something else. It’s how I plump my lashes everyday under mascara and then I use it again at night on clean lashes to moisturize and protect. It’s a natural formula with beeswax and algae instead of harsh chemicals so it’s gentle which is why I recommend it to women who are post-chemo to start building up lashes again.

I know I’ve reviewed and raved about PureLash before, but after trying dozens of primers over the years I can say that this is one the best one around.


Jane Iredale PureLash Extender & Conditioner


he eyes are usually the center of any look, the trend now being less overall eye shadow and more liner and mascara to create the contrast. For years I’ve used clear mascara as a base coat to fortify and make lashes look thicker without overdoing mascara and risking clumps, but that never came close to achieving what PureLash does.

It’s not just a base coat to wear under mascara, although I can see a huge difference in the thickness of my lashes right away, it’s also a treatment product that my lashes are never without. I brush it on my clean lashes before bed and let the formula absorb and condition, I’ve noticed far fewer lashes on my cotton pad when removing my eye make up, and when lashes are conditioned they’re more likely to grow to their fullest, longest potential.

Jane Iredale PureLash Extender & Conditioner

How to Get Huge Lashes

If you see me out somewhere I’m probably wearing no less than 7 coats of mascara. You’d never know it because my lashes are never thick or clumpy, just long and defined and I know it’s due to the formula I’ve been buying pretty consistently now for years: LashBlast Fusion. I don’t really know the difference between this one versus the orange tube, but I didn’t like the orange and the yellow tube was great for a while but I couldn’t get it to build like I can using this formula.

My process goes like this; primer (PureLash, I’ve used it for 4+ years now), then curl (with the Shu curler of course), then the first coat of mascara using the ‘press and wiggle’ technique taking the brush from the very base of my lashes all the way up to the tip. This will lay down more than that ‘flicking’ technique where the wand barely grazes the lash tips and doesn’t pump up the roots where you want the most volume. Now let it dry. Applying  more to wet lashes creates clumps so be patient – it’s only a few minutes. All dry? Curl again (hugely important – you’ll get way more of a a wide-eye effect with 2 curls instead of one), then another coat. Your subsequent layers will be applied from the mid part of the last upward and always wait until the last coat has dried. Keep laying it on until you’re happy.

With some mascaras this might be a recipe for disaster, but there’s something about this formula, brush, and technique that makes lash building so easy.

MVP’s of 2008

2008 came and went leaving me with a bathroom full of goodies I was happy to discover. Here are my absolute favs that I couldn’t live without.

Nude Skincare Cleansing Facial Oil; Pre-cleanse your skin to remove dirt and makeup while adding tons of moisture and healthful ingredients in the process.

Too Faced Shadow Insurance; Hands down the best I’ve tried for keeping shadows vibrantly in place all day with zero creasing.

Bubble & Bee Organic Pit Putty; My new fav that I encourage everyone to try. Not only is it the hardest working deodorant I’ve experienced, but it’s also 100% organic containing only 4 ingredients.

Jane Iredale Extender & Conditioner; I wish I had a dollar for every time I was asked if I was wearing false lashes this year. I wear this faithfully under my mascara and overnight on clean lashes, the result is noticeable.

Laura Mercier Eye Liner; Perfecting the tight lining technique is one of the easiest ways to get instantly sexy eyes, and using an eyeliner that’s formulated to do exactly that is crucial.

Clinique Lash Powder Mascara; Zero smudging and you can pile it on without clumps. It’s still what I use every single day.

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