I’m asked about applying eyeshadow all the time. It seems most women struggle with pretty much every aspect of eyeshadow; color selection, placement, what’s appropriate for day versus nighttime. It’s all just a blur.

My thought is simple, eyeshadow isn’t about colors, it’s about placement. Sure women stick with shades they feel work best with their eye colors and skin tone, but it’s based on opinion and comfort and less about what truly looks good.

Real understanding of eyeshadow application comes when you know the recipe for balance that suits your particular eye shape. It’s basically learning what goes where. Once you know how to make the most of your eyes whether they be small, almond, or hooded (having extra skin that folds over the lid) your routine will be quicker and you’ll be more confident to try new colors and looks.

Self magazine has a fantastic article explaining first how to identify what your eye shape is, then giving tips on where to apply different shades of shadow, and most importantly- why.

Self Magazine Eyeshadow for Every Eye Shape

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