Estee Lauder to End Sales of Prescriptives

I’m sure you’ve heard the news by now that Estee Lauder has decided to pull the plug on Prescriptives starting January 2010. You can get your favorite products online while supplies last, and Calyx (their popular perfume) will continue to be sold with fine fragrances in department stores nationwide.

In this tough economy, Lauder had to make the difficult decision to let go of the brand that only accounted for 1% of its total sales. Its loyal customers aren’t going to be happy about it, and I’m going to have to stock up on False Eyelashes my latest mascara obsession that I wear daily. It looks like I’m not alone in that thought since I’m seeing it sell out across several sites.

Note to self; stock up on the mascara before announcing on a blog that it’s going to be extinct.

In the beauty blogging business, you get to know tons of people from different cosmetic companies and I can say that the people I knew at Prescriptives were kind and professional. I don’t take lightly the fact that they’ll now be scrambling for employment in a market that is challenging to say the least and I wish them all the best and thank them for making a part of my job so much easier.

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Prescriptives False Eyelashes Mascara

I try a lot of different mascaras. I would hate to even guess a number, but 35+ would be a nice safe bet. Most that I’ve tried are in a C range- totally average, with slight variances in brushes and formulas but in many cases a mascara is a mascara.

Fast forward to 2008 when my long battle with mascara smudging was finally won using formulas from Clinique and Stila that would stay in place until washed away with warm water specifically. Don’t get me wrong, I love the idea of no smudging even in the heat after a long day, but washing it off at night was a 5 minute process since it comes off in clumpy stages and the water had to be pretty warm to work.

Now fast forward to June 09 when I first ventured to try False Eyelashes, a best selling mascara from Prescriptives that I knew had a cult following. I tried it on a day off when it didn’t matter and headed to hot yoga. Now, this isn’t a waterproof formula, nor does it boast of its lasting capabilities, so I fully expected it to be running past my cheeks given the sizzling temperature. But it wasn’t- it didn’t budge, and washed off easily, which wasn’t even the best part.

I didn’t realize how much I missed a really dense brush, one that grabs a hold of your lashes and separates them in a way that appears, well, like false eyelashes. One coat replaced my usual three, and the satiny finish brought a new life to my eyes.

Prescriptives False Eyelashes Mascara

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Prescriptives Photochrome Light-Adjusting Compact Makeup SPF 15

Maybe I have a magic mirror placed upon my bathroom wall. This must be the case since my bathroom mirror reflects a makeup job well done- after all it is my profession to apply makeup on the face in a way that maximizes the best and minimizes troubled areas. At work, I mix together highlighters, primers, moisturizers, and various shades and formulas of foundations to get the girl’s skin just right. For myself, I just want what you want- something fast that lasts all day. My magic mirror tells me my skin looks great, but the reflections I catch myself in throughout the day are less magical since my foundation sometimes falls away revealing redness and imperfections I thought I’d erased.

Photochrome is exactly what I need on those days when my skin isn’t cooperating, or if I just need a little more coverage. It’s a cream to powder oil-free formula with a weightless look that can’t be predicted by its appearance. Light reflecting particles scatter light upon the skin giving it a diffused look that’s pretty even in direct sunlight. Use the rounded triangle shaped sponge to apply it to even your most difficult areas to reach like corners of your nose and under your eyes. Build up the coverage where you need it most and prepare for every mirror in town throughout the day to reflect back perfectly even skin.

12 Shades, Department Stores Everywhere, $35

Prescriptives Photochrome Light-Adjusting Compact Makeup SPF 15

Also worth checking out is their Flawless Face Primer which I used with Photochrome on day two. I found it made application and blending even easier and it kept a freshness about the makeup until well after dinner.

1oz, $27

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Summer Shimmer with Prescriptives, ChapStick, Pantene, and Profound Beauty

Just a shot of carefully placed shimmer can make your look pop. Lips are pretty much a no brainer area where shimmer is begging to be placed, but ever thought about your hair? Adding shimmer and shine to the hair can hide a lot of imperfections especially if your budget has you spacing out trims a little further than you normally would. 

Here are a few of my favorite shimmering beauty must-haves.

Prescriptives limited-edition Exhilarating Lip Glosses are guava flavored and refreshingly under-scented. I’m so bored with glosses that smell like a 3rd grader should be wearing them. Not only is the amount of shimmer exactly right, but its silky slip redefines the way a gloss should feel on the lips. Mango is the shade shown, but al 3 colors are sheer and perfect for all ages and skin tones.

$14.50, Department Stores Nationwide, Prescriptives.com

Who doesn’t own ChapSitck? This longtime legend in lip care has gone girly with its release of True Shimmer, a collection complete in August that will include 4 new flavors all for under $3. Available now are Botanical Berry and Tropical, Peppermint Rush and Blended Fruit Sherbet will be out this summer.

Pantene’s Expressions line leaves hair sparkling with it’s shimmering shampoos and conditioners. Available in Blonde, Brunette, Red, Midnight, and Silver, you see immediate radiance in even the most lifeless locks. I especially love the Silver one, its purple base eliminates yellow brassiness which replaced my costly purple shampoo that did the same thing for much more.

$6, 5 shades, Drugstores Natiowide

Profound Beauty helps you to find your personalized combination of hair products based on your hair’s needs. One of their smartest products good for all hair types is their Priming Spray. Spritz it over damp hair to block out harmful UV rays and chlorine absorption, as well as protect from heat damage. Its superfine shimmery gleam will help your hair to look as healthy as it will feel.

$20, ProfoundBeauty.com

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