e.l.f. in my opinion is one of the most underutilized and underrated products out there. Even if you have seen the line before, you probably overlooked it because most of the products they sell are $1- but look again. e.l.f. is completely without gimmicks and solely armed with a common sense philosophy that beauty products should be affordable to all women. (Um duh??) The shocker is that the line has some really solid basics like the blotting sheets (shown) 50 for a $1 when some lines charge $10.
Their Smudge Eye Sponge is ideal for blending liner and their Super Shiny Glosses stay on a surprisingly long time in super wearable shades. Other products of note include; Foundation Brush (rivals my $30 one and the smaller shape is more ideal), Eyeliner Brush (perfectly dense), and the Eye Makeup Remover Pads which every travel case should include. Even more to love- the line is cruelty free, donates proceeds from their tweezer set to PETA, and now has a complete mineral line.