You’ve probably heard by now that Estée Lauder purchased Smashbox in an estimated $200- $300 million dollar deal. What’s that mean for those of us (myself included) who love Smashbox? It means that the creative team at Smashbox will have even more capitol so they can continue to produce new and exciting cosmetics. I think the spirit of the line will remain intact, Lauder bought them because they love what they do so it’s in their best interest to let them keep on doing it.
You can read more about the deal HERE.