The popularity of Moroccan Oil has brought argan oil into the limelight, which is odd because women have been using argan oil for centuries on their, hair, skin, nails, babies, and even food. Yup, they eat it. And why wouldn’t they? It’s high in vitamin e, essential fatty acids, and holds up to oxidation better than olive oil.
Even better, argan oil (the authentic stuff) is only made by women . Berber women from west Morocco work by hand to break down the nuts from the argan tree into an raw oil, the purest and most coveted form typically used in skincare. This oil is a one-size-fits-all treatment for the skin, known to benefit dryness, acne, psoriasis, eczema, and wrinkles.
Pre Moroccan Oil madness, Josie Maran learned first hand through her travels how argan oil could directly benefit the skin and decided to put it in her line of cosmetics as well as offer it on its own, the way she’s long been using it.
She even offers a 100% organic Argan Oil (that’s its 1 and only ingredient), and now a new Argan Oil Moisturizing Stick .
Now on to the goods.
She touts her line ‘beauty without baggage’ formulated with natural, organic, paraben-free ingredients that are free of toxins, petrochemicals, and other skin irritants. Not that you’d notice, her chic packaging would never give away the fact that she’s a tree-hugger in disguise, and neither would the makeup’s performance.
Her 20 shades of velvety wet/dry shadows give a strong performance with a glide and blendability you’d expect from a professional line, and her pale pink metallic packaging with generously sized mirrors inside are among the cutest I’ve seen.
Often attempted, but rarely well-executed are her Fingerpaints which make creating her Luminous Face look a snap. These highlighting quads have such a sheer, glowy look to them, you can’t over-do it or get it wrong.
I could go on..
Explore Josie Maran for yourself and find your new beauty go-to in a sea of beauty bliss.
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She's so pretty! That's her in all the ads!