Milani Cosmetics

I’m not on Facebook that often anymore, when I can’t sleep my obsession turns to all things Instagram. I float from stranger to stranger usually starting with a celebrity makeup artist, then bouncing around to all of their friends to see what products they use so I know how closely my kit matches up to theirs. Typically I’d say we’re all using pretty much the same thing, but when I found one artist who posted a huge table loaded with Milani cosmetics boasting about how it’s the only drugstore brand in his kit I was totally stumped. What’s Milani?

Apparently it’s a family owned business focused on producing high quality cosmetics at drugstore prices (I didn’t see anything over $10 online.) They’re rumored to be pigment-rich and long wearing, it’s an under-the-radar cult fave that I’ve somehow missed.

Noted from the artist in the photo was their shadows, including their long-wearing shadow crayon called Shadow Eyes 12 He Wear and their Liquid Eye Liquid-Like which is an eyeliner that gives the look of a liquid but with the ease of using a pencil.

I hear they’re at Sears and Walgreens, but most people just buy online which is what I’ll probably do, then I’ll report back of course and let you know my thoughts.