There are very few products that everyone knows about, uses and loves- the Shu curler is one of them. It is THE industry standard for lash curlers which I was reminded of recently while using another brand since the silicone pad in my Shu curler was so warn out. It curls the lashes perfectly on every eye shape and holds it for hours, even without using mascara, and it never pinches. It provides the perfect foundation for mascara to build the perfect lash, and isn’t that what we’re all looking for anyway??