IT’s best selling CC Cream SPF 50 foundation is one of those products that has a cult following. It’s an easy to wear, one-size-fits-all foundation that I know I can recommend to anyone and they’ll just love. It has a perfect consistency, not too thin or thick, it smoothes right into the skin, blends beautifully, and has a natural finish that covers like crazy yet allows skin to show though. Any foundation that leaves you matte, heavy, cakey, or just looks like a coat of paint when you apply it will be noticeable in the end and you never want to see the makeup, you just want to see great looking skin. It’s a hard balance to strike, but this foundation does it beautifully.
As with all IT makeup, it acts like skincare because it’s made using skincare ingredients while delivering 7 products, all in one:
✓ Full-coverage foundation
✓ SPF 50+ UVA/UVB broad-spectrum physical sunscreen
✓ Brightening color corrector
✓ Hydrating Anti-aging serum
✓ Poreless finish primer
✓ Dark spot concealer
✓ Moisturizing day cream
For lazy girls that don’t want to roll out of bed and slap on 3 serums, 2 creams, and a sunscreen, this is your new BFF that hydrates, brightens, refines, protects with SPF, and gives incredible full coverage all in one step.
I apply it with my fingers then buff it in using my Heavenly Brush just to smooth out the areas around my nose and mouth and especially and under my eyes.
💫And now for the giveaway!💫
Head on over to my Instagram @HookedOnBeauty today to enter my CC Cream giveaway. It’s the first of a few IT giveaways I’ll be hosting, so watch for what’s next!
Note: IT was kind enough to send over the product for my to try, but no affiliate links are present in the post. LOVE sharing this one with you because it’s truly amazing!